What is better material than an interview with the founders for the 2nd blog post?
-We could not find one, so here it goes.
ps The information is gathered from an interview which Griinbi hosted at Ideel Kaffe. In this blog you can read some of the highlights.
Who are the guys behind Ideel?
- Bogdan: Well, I'm originally from Romania, and I came here to study. I'm a BIG coffee lover and have always been fascinated about Specialty coffee. So working with coffee is a dream come true.
- Johan: I also moved to Denmark to continue my studies, but I come from Finland. In the past years my interest and passion for sustainable consumption has increased a lot. And I always knew that if I work with something it has to be meaningful and has to have a positive impact on the planet and the people living on it.
- I also want to mention Laerke, who was the one that gave life to the whole idea. She is a valuable member of our team, plus she is the only Danish person among us which helps a lot with the language barrier.
What is Ideal Coffee all about?
Shortly said Ideel is about: Quality-coffee, sustainability and convenience. We have launched Denmark's most eco-friendly coffee capsule, whit some of the best quality coffee available and we want to be as accessible for the end user as possible. Ideel is also a community where we learn, teach and spread awareness when it comes to sustainable trends, ethical coffee sourcing and more.
How long ago did you come up with the idea and how did it all start?
The whole project started in 2019. The idea itself came from Laerke who was working in the capsule industry. It was clear that there is a big industry with a big problem. We got curious and did some research, the numbers we found- eg the number of capsules that ended up in the landfills- completely blew us off. And these were the facts that got the whole ball rolling.
Where do you want to go with Ideel Kaffe? What are your goals?
As a new company, when you start, you always have huge ambitions and you dream big. We still do this and believe that our dreams are totally achievable. We often say that we look at ourselves not necessarily as a coffee capsule company trying to be sustainable but a sustainability company doing coffee capsules. We think this kind of mindset puts us in the right direction. What we are trying to achieve is to show that in general there are better ways to consume. Single-use products do not have to be harmful to the environment and convenience, in general, does not have to come at the cost of the planet, at yourself, or even quality. We've kind of been fed up to believe that until now.
For the future our mission is to be upfront for the sustainability movement, be super transparent about what we do, and hopefully provide some insights into the coffee industry, the life of the farmers, how customers can do an impact for them, and overall be a company spreading positive energy.
Hope you enjoyed the read.
And please, let us know if you have something else that you are crazy curious about ..