What does Ideel Kaffe bring to the table?
We have pioneered the home-compostable coffee capsule in Denmark, offering the most eco-friendly certified coffee capsule with some of the highest quality coffee available.
Sustainability is at the core of everything we do, from the working conditions of the farmers who grow the coffee beans to the coffee our customers enjoy at home and in the office.
Ideel Kaffe is also a community where we learn, teach and spread awareness when it comes to sustainable trends, ethical coffee sourcing and more.
What are your values?
Quality, sustainability and convenience.
Who are the founders of Ideel Kaffe?
The founders of Ideel Kaffe are Bogdan and Johan who met at the university where they both came to study in Copenhagen, Denmark.
Bogdan: I'm originally from Romania and I have always been a big coffee lover. I am passionate about Specialty coffee, so working with coffee is a dream come true for me.
Johan: I come from Finland and in the past years my interest in sustainable consumption has increased significantly. My principle is that if I work with something it has to be meaningful and has to have a positive impact on the planet and the people living on it.
Who are the people behind Ideel Kaffe?
Bogdan: As of this writing we have a team of 7 people inhouse who support the mission and vision of Ideel Kaffe.
Johan: I also want to mention Laerke, who was the one that gave life to the whole idea. She is a valuable member of our team, plus she is Dane and helps a lot with the language barrier.
When did you come up with the idea and how did it all start?
The whole project started in 2019. The idea itself came from Laerke who was working in the capsule industry. It was clear that this was a big industry with a big problem, so we got curious and did some research. The numbers we found (eg. The number of capsules that ended up in the landfills) completely blew us off. And these were the facts that got the whole ball rolling.
Where do you want to go with Ideel Kaffe? What is your vision?
As a new company, when you start, you always have huge ambitions and you dream big. We still do this and believe that our dreams are totally achievable. We often say that we look at ourselves not necessarily as a coffee capsule company trying to be sustainable but a sustainability company doing coffee capsules. We think this kind of mindset puts us in the right direction. What we are trying to achieve is to show that in general there are better ways to consume. Single-use products do not have to be harmful to the environment and convenience does not have to come at the cost of the planet, yourself, or even quality.
Moving forward, our mission is to be in the forefront of the sustainability movement, be super transparent about what we do, and hopefully provide some insights into the coffee industry, the life of the farmers, how customers can make an impact for them, and overall be a company spreading positive energy.
Hope you enjoyed the read.
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